Shona Robison, Scotland’s Commonwealth Games and Sports Minister and Dundee City East MSP, has said that the London Olympics is a “huge opportunity to showcase Scotland to a global audience” and is in London as part of Scottish Government efforts to promote Scotland during the London Olympics.
Shona Robison said: “People and companies from all over the world are here in London to meet, interact and do business during the Olympics, and we want to maximise the opportunities of having representatives of all 204 Olympic countries in London.
“With representation from our enterprise, tourism, sport, creative and event agencies, Scotland House is hosting an eye-catching programme of formal and informal events, including promoting the best of our food, drink and music.”
Celebrities, including musician Nicola Benedetti, singer Emilie Sande and golfer Colin Montgomerie, have already given their backing to Scotland House, which has been set up in the UK capital during the sporting event.
Like the Scotland House that was staged at the previous two Commonwealth Games in Melbourne and Dehli, it is hosting a mix of formal events and receptions as well as providing a base for business meetings and the families of Scottish athletes competing at the Olympic Games.
Scotland House, a partnership between the Scottish Government, tourism body VisitScotland, EventScotland, enterprise agency Scottish Enterprise, arts body Creative Scotland and the sports body sportscotland, is in Pall Mall, close to both the British Business Embassy and the Scotland Office at Dover House.
Organisers of the Glasgow 2014 Commonwealth Games have also had an input along with marketing bosses from both Glasgow and Edinburgh.
Violinist Ms Benedetti said: “I’m delighted to be part of a team representing Scotland in showing London the best of what we have to offer during the Olympics this summer.”